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Serengeti Communication’s Director of Analytics Nathan Linnell recently wrote a brilliant description of landing page design and optimization for searchenginewatch.com. The structure of each landing page is often the most important factor in the success and failure of an online marketing campaign. Motivated by the general lack of awareness of the benefits of quality landing pages, Nate outlines several critical elements that digital marketers should be aware of to improve their current landing pages.

Read the full article at http://searchenginewatch.com/article/2101611/Create-a-Robust-Landing-Page-Testing-Strategy