Measurement and Analytics

You can’t improve what you can’t measure. We equip and empower you to measure differently and better, both within your own website and outside in the social web, where your customers are talking about you.

Social Snap

This proprietary tool gives marketers quick insights into the results of Social Media marketing programs. Social Snap enables marketers to view data from all social channels (Twitter, Facebook, YouTube, etc.) in one, easy to use dashboard and track ROI. A “must have” for Social Media marketers.

Web Analytics Consulting

Serengeti provides soup to nuts support for all aspects of Web Analytics, Starting with the creation of a strategic analytics roadmap and KPI development, we stay with our clients all the way, from vendor selection to installation, custom report and dashboard creation, and ongoing monthly support. Our experts know how to turn data into actionable marketing insights for busy marketers!

Audience Research

True customer engagement requires, well, understanding your customer. Where is your customer interacting in online channels? What does he or she like to do? How will you make friends, connect, start and sustain conversations, and build relationships? Our proprietary tools and methodology takes the guesswork out of developing and implementing sound, successful, customer engagement strategies in today’s digital world.

Brand Monitoring

Serengeti provides “best of breed” brand monitoring and tracking. Our service goes beyond confusing reports based on questionable data. We help clients truly understand the state of their brand online and what to do about it.

Integrated Measurement Strategy

Struggling with how to make sense of disparate metrics and standards between offline and online marketing tactics? We can help. Our experts connect the dots and bridge the gaps. We’ll set you on the course to integrated measurement, improved marketing ROI, and fewer headaches.